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Why try hard?

Because we don’t do it enough. This brand serves as a reminder to not only get out there but to get after it too. Time after time we’ve caught ourselves slacking, realizing we’re not giving it our all. We don’t know about you guys, but we’re tired of having our lives in cruise control without giving it a full effort.
It’s time to take control.
Put your head down.
Drive forward and give it your all.
More gas, less brakes.

Try hard, cuz life aint easy.

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